location:

New York, NY

firm role:

Architecture and Interior Design

scale:

5,200 SF amenity space, 56 buildings

awards:

2009 American School & University Architectural Portfolio

2009 American School & University Educational Interiors

2008 Starnet Design Award

synopsis:

The design of this master plan repositioned one of the largest residential developments in New York City with over 11,000 apartments. Phases of the project included conceiving a new brand for a sophisticated demographic, locating and providing new amenity spaces, and establishing new apartment renovation standards.

Four crystalline glass amenity spaces, each sitting atop a bluestone terrace podium, were created from unused brick-clad utility areas and are strategically located around a landscaped oval piazza to provide a sense of community.  The “Oval” screening room, lounge, library, and children’s play area were united by individual jewel-toned interior schemes punctuated by bright, sculptural furniture, fostering a lively and playful atmosphere. Floor-to-ceiling glass showcases indoor activity while connecting the amenity space to the pedestrian streetscape.

A new concierge center, fitness facility, and security kiosks were sited throughout the property and conceived with a similar modernist design. Two finish packages were incorporated in the model apartments to showcase the newly branded residential options. A rental center on First Avenue was designed as advertisements to the public that a reinvigoration of the community was being built.

photo credits:

Photography © Alan Schindler